So apparently the first intentional tests of “The Great Coolest Guy On The Planet Experiment” were started in 2005 between 2 popular marketers who just so happened to know a few things about getting ranked well in the search engines.
B r a d F a l l o n ( Possibly related to Jimmy F a l l o n ?)
and
M i k e F i l s a i m e
The story goes they were hitting the casinos in Vegas and B. tells the dealer I’m the Coolest Guy on the planet, go ahead and Google it.
So M. actually does it and sure enough he’s ranked #1 for the search term “the coolest guy on the planet”
Well once the SEO a.k.a “the search engine optimization” world finds out about every Tom, Dick and Harry and a few Janes too decide to start competing as well.
Needless to say many SEO Geeks have come and gone as Coolest Guy On The Planet.
B. currently ranks #1
We’ll have to see if we can remedy that.
I’ve dedicated this site to sharing stats and news on my own quest for the crown which is documented in my SEO Best Practices Book “The Blackbook of SEO”
June 1st 2008
-Jae Jans

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